The primary purpose of RU Marketing & Communication (MarCom) is to serve the University by ensuring that institutional messaging is delivered in a clear and engaging manner that is appropriate and compelling for the audience. Our goals are to communicate RU news, information and messages to key constituents; advance the goals of the university; and communicate the activities and mission of RU to external and internal audiences.
MarCom is the steward of the RU brand identity and manages the content of the University’s official print publications, main website and social media channels. All communications from Rochester University, whether originating from a department or a specific program, are reflections of the institution. The logos, typefaces, colors, and treatment of photos and text all project attributes of RU.
MarCom staff provides a broad range of services in the areas of media relations, graphic design, publications, social media, website, signage, apparel, institutional identity and event promotion.
To add your project to MarCom’s queue, we ask that you fill out a Marketing Project Request.
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There are digital properties MarCom does not maintain:
Marketing & Communication uses the Associated Press Stylebook as the reference guide for news releases, publications, website copy, announcements, and other university communications targeted to public audiences.
Rochester University has selected MacKellar & Associates, Inc as its preferred promotional and apparel vendor for all non-athletic needs. Please do not order a promotional product featuring the RU logo without contacting MarCom first.