Marketing & Communication

The primary purpose of RU Marketing & Communication (MarCom) is to serve the University by ensuring that institutional messaging is delivered in a clear and engaging manner that is appropriate and compelling for the audience. Our goals are to communicate RU news, information and messages to key constituents; advance the goals of the university; and communicate the activities and mission of RU to external and internal audiences.

MarCom is the steward of the RU brand identity and manages the content of the University’s official print publications, main website and social media channels. All communications from Rochester University, whether originating from a department or a specific program, are reflections of the institution. The logos, typefaces, colors, and treatment of photos and text all project attributes of RU.

MarCom staff provides a broad range of services in the areas of media relations, graphic design, publications, social media, website, signage, apparel, institutional identity and event promotion.

  • Do you have a news story to share with us?
  • Perhaps you are tasked with event publicity?
  • Do you need the official university logo, a departmental logo, or an athletic logo?
MarCom is here to serve your department or organization with their marketing and communication needs. Use the following links and information to engage MarCom:

FORMS

To add your project to MarCom’s queue, we ask that you fill out a Marketing Project Request.
*Consider bookmarking these forms for easy access.

Start here to receive assistance with a project (event publicity, a poster, a sign, print brochure, etc.)
Marketing Project Request »
Share a news story or event to be included on My.RochesterU.edu and/or RochesterU.edu
Submit News/Event »
Do you see a page that needs a content edit or update? Share this with us via this form.
RochesterU.edu Web Request »
Use this form to request a main RU logo, departmental logo, or RU Athletic logo.
RU Logo Request »
Use this form if you want to launch or close an RU social channel.
Social Media Account Request »
If you are a faculty or staff member, use this form to request a new/updated business card. If you are a coach, contact Clayton Bissett to order/reorder business cards.
Business Card Request »

There are digital properties MarCom does not maintain:

KEY RESOURCES

  • RochesterU.edu – Main university website serving as the primary starting point for RU communication and publicity for external audiences.
  • My.RochesterU.edu & RU App – The primary starting point for RU communication for internal audiences.
  • RochesterU.edu/BrandBook – Rochester University Brand Book

WHO WE ARE

  • Elizabeth Fulton, Senior Communication Specialist
  • Lora Hutson, Writer and Editor
  • Elliot Jones, Director, Marketing & Communication
  • Meg Kehoe, Digital Media Strategist

STYLE

Marketing & Communication uses the Associated Press Stylebook as the reference guide for news releases, publications, website copy, announcements, and other university communications targeted to public audiences.

RU PROMOTIONAL ITEMS

Rochester University has selected MacKellar & Associates, Inc as its preferred promotional and apparel vendor for all non-athletic needs. Please do not order a promotional product featuring the RU logo without contacting MarCom first.